Founder and History

The Food Truck Rally was founded by Assaad "Alex" Hachem in 2020 before the COVID-19 pandemic swept the country and the world. Despite restrictions and obstacle after obstacle in the food industry, Alex pressed on with his plan to create a food truck competition that attracts individuals and families for great food and fun entertainment.

Alex is a 30-year veteran of the food and restaurant industry. He has held nearly every title in the business from dishwasher and server to manager and advisor. Alex leads all events and networking efforts of The Food Truck Rally.

To speak with Alex, send an email to: